You Were Right. I Made My App iOS 18+ Only, and It Exploded.

We ignored conventional wisdom and launched our new app exclusively for the iOS 18 beta. Here's why targeting 1% of users led to our most successful launch ever.

By Anwar Sheikh, Co-Founder of OutGrow. Published March 14, 2026. Tags: iOS Development, App Launch Strategy, Marketing, Early Adopters, iOS 18.

Read the full article at https://www.letsoutgrow.com/blog/why-we-made-our-app-ios-18-only.