A coffee chain's website and back office, rebuilt
A franchise-ready website, then an operations system that replaced WhatsApp groups with seven defined roles.
- System and automation
- Live
At a glance
Client Piccolo by The Brewed Leaf Coffee Roasters
Client
Piccolo by The Brewed Leaf Coffee Roasters
Industry Food and beverage, Nagpur
Industry
Food and beverage, Nagpur
Time to build 6 weeks for the site
Time to build
6 weeks for the site
Team 3 specialists
Team
3 specialists
Year 2025
Year
2025
Status Live
Status
Live
Every case on this site answers the same four questions, so you can compare them.
Before
The cafés had a strong name but a template website with no route for franchise partners. Day-to-day operations ran through WhatsApp groups, so quality checks and handovers got lost in the chat.
What it does now
The website tells the brand's story and routes franchise inquiries by partner type, budget and location.
Operations run in one system with seven defined roles instead of group chats.
Quality checks are recorded as videos inside the system instead of a chat thread.
Where a person decides
A person approves every quality-check video before the task is closed.
Result
95+
Lighthouse performance score
With the full animation layer
Roles replacing the WhatsApp groups
How we built it
Studied the café's identity, tone and customer language before writing code.
Built the custom Next.js site, including the franchise inquiry form and a shop.
Mapped the WhatsApp-based operations into seven roles and their hand-offs.
Built the operations system with a quality-check approval step.
Deployed on Vercel and tuned Core Web Vitals.
Stack
- Next.js
- TypeScript
- Framer Motion
- Tailwind
- Supabase
- Vercel
From the project
"We'd been putting off building a proper website for two years because nothing felt right. OutGrow got the brand immediately, the site feels like walking into one of our cafés."
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Your case study starts with an audit.
One to two weeks inside your operations. You get a map of where time and money leak, the return on each fix, and a fixed scope before we build anything.
Most businesses we meet have paid for an AI tool nobody uses. We start from your numbers, so the first build is chosen by payback.
Zain Khan and Anwar Sheikh
Founders, OutGrow
Outgrow
Intelligence
Studios.