Social followers turned into paying course students
A test email course, then a course website and LMS for a sales educator with a social audience.
- Software and AI product
- Live
At a glance
Client Sanjay Singh, Sales 101
Client
Sanjay Singh, Sales 101
Industry Education
Industry
Education
Time to build 3 months
Time to build
3 months
Team 2 specialists
Team
2 specialists
Year 2024
Year
2024
Status Live
Status
Live
Every case on this site answers the same four questions, so you can compare them.
Before
Sanjay had a strong social following for his sales advice but no way to sell or deliver a course.
What it does now
A free 5-day email course tests interest and builds the list.
Landing pages turn subscribers into buyers.
Paying students get the course through an LMS on his own website.
Nurture emails go out automatically after each step.
Where a person decides
Sanjay writes and records every lesson. The platform only handles delivery and the emails.
Result
1,400+
Newsletter subscribers
In 3 months
60+
Course checkouts
Subscribers from the first test campaign
How we built it
Researched the audience's main problems to pick the course topics.
Wrote the 5-day email course.
Built the website with an integrated LMS.
Built the landing pages and automated the nurture emails.
Stack
- WordPress
- LearnDash LMS
- ConvertKit
- Email automation
From the project
"OutGrow helped me transform my social media presence into a real business. The trip-wire email course validated my market, and the LMS platform made selling courses seamless. Going from zero to 60 paying students in 3 months exceeded my expectations."
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Your case study starts with an audit.
One to two weeks inside your operations. You get a map of where time and money leak, the return on each fix, and a fixed scope before we build anything.
Most businesses we meet have paid for an AI tool nobody uses. We start from your numbers, so the first build is chosen by payback.
Zain Khan and Anwar Sheikh
Founders, OutGrow
Outgrow
Intelligence
Studios.