A German machinery brand finds its buyers in India
Ads, CRM, email and sales follow-up rebuilt as one revenue system for an industrial brand entering India.
At a glance
Client Columbus Clean
Client
Columbus Clean
Industry Industrial B2B
Industry
Industrial B2B
Time to build 6 months
Time to build
6 months
Team 3 specialists
Team
3 specialists
Year 2023
Year
2023
Status Live
Status
Live
Every case on this site answers the same four questions, so you can compare them.
Before
The machines were excellent, from a German parent founded in 1926. In India almost nobody could find them, the ads paid for unqualified clicks, and sales only took orders.
What it does now
Meta and Google Ads feed one acquisition setup.
Every lead is scored and routed to the right salesperson in HubSpot.
Follow-up reminders fire until the lead is contacted.
Segmented nurture emails go out from a domain set up for deliverability.
A live dashboard shows verified opportunities and how fast the team responds.
Where a person decides
Salespeople make every call and decide what happens to each lead. The system makes sure none of them is forgotten.
Result
320+
Qualified leads a month
Up from single-digit inbound
58%
Lower cost per lead
Against the previous agency's campaigns
94%
Leads contacted within 4 business hours
How we built it
Audited sales operations and response times.
Set up HubSpot for an industrial pipeline, with routing rules and reminders.
Rebuilt email: domain warming, SPF and DKIM, segmented nurture sequences.
Merged Meta and Google Ads into one setup with lead scoring.
Ran account-based outreach to about 140 enterprise accounts.
Built the live dashboard.
Stack
- HubSpot CRM
- Meta Ads
- Google Ads
- Email infrastructure
- Account-based marketing
- Dashboards
From the project
"We stopped guessing. Every Monday the dashboard tells me what's working, who followed up, and where the pipeline actually is. The sales team uses it because it makes their job easier, not harder."
More work like this
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Your case study starts with an audit.
One to two weeks inside your operations. You get a map of where time and money leak, the return on each fix, and a fixed scope before we build anything.
Most businesses we meet have paid for an AI tool nobody uses. We start from your numbers, so the first build is chosen by payback.
Zain Khan and Anwar Sheikh
Founders, OutGrow
Outgrow
Intelligence
Studios.