Cost per lead cut from ₹245 to ₹158
Three phases of Meta and Google campaigns for a premium Nagpur property project.
- Marketing system
- Delivered
At a glance
Client Anandam World City
Client
Anandam World City
Industry Real estate
Industry
Real estate
Time to build 3 months
Time to build
3 months
Team 3 specialists
Team
3 specialists
Year 2024
Year
2024
Status Delivered
Status
Delivered
Every case on this site answers the same four questions, so you can compare them.
Before
A premium project in Nagpur had little awareness and few site visits, and the visits it did get were not turning into sales.
What it does now
Phase one built awareness and site visits with premium buyers.
Phase two scaled lead generation to set a cost baseline.
Phase three A/B tested creatives and audiences to bring the cost down.
Where a person decides
The sales team handled every site visit and deal.
Result
₹158
Cost per lead
Down from ₹245
5,000+
Leads in 3 months
Units sold
How we built it
Ran awareness campaigns, which lifted site visits 130%.
Scaled lead generation: 209 leads at ₹245 set the baseline.
A/B tested creatives and audiences to reach ₹158.
Stack
- Meta Ads
- Google Ads
- A/B testing
- Landing pages
From the project
"OutGrow's phased approach and rigorous A/B testing methodology transformed our marketing results. Reducing our CPL by 35% while improving lead quality was exactly what we needed."
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Your case study starts with an audit.
One to two weeks inside your operations. You get a map of where time and money leak, the return on each fix, and a fixed scope before we build anything.
Most businesses we meet have paid for an AI tool nobody uses. We start from your numbers, so the first build is chosen by payback.
Zain Khan and Anwar Sheikh
Founders, OutGrow
Outgrow
Intelligence
Studios.